画像代替テキスト

Our History

Our journey began in Japan in 1983 and has grown into a nationwide and global automotive business, combining domestic retail operations with international vehicle exports.

  • 1983

    Founded and established in Yakumo, Meguro Ward, Tokyo as Nagakura Auto Service Co., Ltd.

  • 1989

    Company name changed to ‘Phoenix Co., Ltd'.
    Mukogaoka-Yuen Branch opened in Kawasaki City.
    Subsequent branch expansion throughout Kanagawa Prefecture

  • 1991

    Kakio Branch opened in Asao Ward, Kawasaki City.

  • 1992

    Musashi-Nakahara Branch and Musashi-Shinjo Branch opened in Nakahara Ward, Kawasaki City.

  • 1993

    Kawasaki Nogawa Branch opened in Takatsu Ward, Kawasaki City.

    Kawasaki Nogawa
  • 1997

    Head Office was relocated to Miyamae Ward, Kawasaki City as the 'Head Office Center'.

    Head Office
  • 1998

    Yokohama Hakkei Branch opened in Kanazawa Ward, Yokohama City.

    Yokohama Hakkei
  • 1999

    Yokohama Konandai Branch opened in Sakae Ward, Yokohama City.

    Yokohama Konandai
  • 2000

    Todoroki Park Branch opened in Nakahara Ward, Kawasaki City.

  • 2004

    The first branches outside of Kanagawa Prefecture opened as Yamanashi Kai Branch in Kai City, Yamanashi Prefecture.
    (large-scale branch with a site area of approx. 5,600 m²),
    Nagano Shinonoi Branch opened in Nagano City, Nagano Prefecture.
    Mie Matsuzaka Branch opened in Matsuzaka City, Mie Prefecture.

    Yamanashi Kai
    Nagano Shinonoi
    Mie Matsuzaka
  • 2005

    Shizuoka Fujieda Branch opened in Fujieda City, Shizuoka Prefecture.

    Shizuoka Fujieda
  • 2006

    Tottori Yonago Branch opened in Yonago City, Tottori Prefecture.

    Tottori Yonago
  • 2007

    Toyama Hokuriku Branch opened in Toyama City, Toyama Prefecture.
    Shizuoka Hamamatsu Branch opened in Hamamatsu City, Shizuoka Prefecture.

    Toyama Hokuriku
  • 2008

    Ishikawa Kanazawa Branch and Ishikawa Komatsu Branch opened in Ishikawa Prefecture.
    Todoroki Park Branch reopened as Phenix Rent-a-Car Todoroki.

    Ishikawa Kanazawa
    Todoroki Park
  • 2009

    Kofu Mukomachi Branch opened in Kofu City, Yamanashi Prefecture.

  • 2010

    Toyoma Takaoka Branch opened in Takaoka City, Toyama Prefecture.
    Phenix Rent-a-Car Mizonokuchi Branch opened in Takatsu Ward, Kawasaki City.

    Toyoma Takaoka
  • 2011

    Export Business was expanded mainly into Africa and Southeast Asia.
    Musashi-Nakahara Branch was renovated and reopened as Kawasaki Nakahara Branch.

    Kawasaki Nakahara
  • 2012

    Shimane Matsue Branch opened in Matsue City, Shimane Prefecture.
    Phenix Rent-a-Car Takatsu Branch opened in Takatsu Ward, Kawasaki City.

    Shimane Matsue
  • 2014

    PHENIX AUTO JAPAN INC. was established in Subic, Philippines.
    Kanazawa Station West Branch opened in Kanazawa City, Ishikawa Prefecture.
    Mie Tsu Kurima Branch opened in Tsu City, Mie Prefecture.
    Niigata Joetsu Inter Branch opened in Joetsu City, Niigata Prefecture.

    Kanazawa Station West
    Mie Tsu Kurima
    Niigata Joetsu Inter
  • 2015

    Car Rental Business was launched at Ishikawa Ekinishi Branch.

    Ishikawa Ekinishi
  • 2016

    Certified Automobile Maintenance Factory started to operate in Tsu City, Mie Prefecture.

    Certified Automobile Maintenance Factory
  • 2018

    Tokyo Futakotamagawa Branch opened in Setagaya Ward, Tokyo.

    Tokyo Futakotamagawa
  • 2019

    Ikuta BP Garage opened in Tama Ward, Kawasaki City.

    Ikuta BP Garage
  • 2021

    Tsuchihashi BP Garage opened in Miyamae Ward, Kawasaki City.
    Certified Automobile Maintenance Factory started to operate (2022).

    Tsuchihashi BP Garage
  • 2023

    Yamanashi Fuefuki Branch opened in Fuefuki City, Yamanashi Prefecture.
    Large-scale showroom spanning approx. 1,200 tsubo, one of the largest in the prefecture.

    Yamanashi Fuefuki
  • 2026

    Shizuoka Shimizu Branch opened in Shimizu-Ward, Shizuoka-City in April. (Brand New)

    Shizuoka Shimizu